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core values

The Standard by Which We Run Our Company

Founded in May 2020 by Haywood Shum and Calvin Lui, Binery is an automated bookkeeping service for online businesses and technology startups. 

The two founders launched Binery as a solution for common accounting-related pain points that almost all business owners face today.  Not only can accounting for early-stage companies be time-consuming, but most don’t know whether it’s being done right. 

Typically businesses start with Excel to track their cash flow. Eventually, it becomes a little too intimidating, which adds to the business stress. This is especially the case for software businesses, where there are a lot of dynamic components in accounting (e.g. upgrades/downgrades of plans) that need to be accounted for. 

Binery solves these well-known accounting issues with the perfect combination of proven experience and cutting-edge technology. Additionally, it requires no learning curve and comes at a very affordable rate. 

By combining the best of automation software and human intelligence, Binery delivers unmatched booking solutions. 

We hold deep-rooted values in being efficient, transparent, and delivering excellence.  

Our mission is to provide you with the flexibility to scale back office’ operations for businesses so they could regain their time and focus on their customers and growth. We want to help companies stay lean and profitable and at the same time have a great grasp of their numbers, in helping them make more effective business decisions.

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Keeping You Up-to-date

Businesses can’t afford to run on outdated software and solutions. Binary ensures that your bookkeeping technology stack is evergreen, updated and compatible at all times. So you can focus on managing your business. We keep up to date with the regulatory and tax landscapes and are informed of changes that will impact your business.

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Minimizing Risk

Daily tasks are prone to human error, which is why our SaaS technology solution is essential for delivering valuable financial insights for your business, without human error caused by daily manual tasks.

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Operational Deep Dive

Understanding your business operations is a vital prerequisite before any bookkeeping is done. We want to learn the nuances of your business before recommending a practical path for automation.

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A Highly Qualified Team

We treat your business as if it were our own. Our mission is to provide you virtual CFO and COO services, while leveraging software and at a fraction of the cost. You can rely on our solution to assess your needs, analyse your areas of business deficiencies and recommend a detailed plan that helps your business grow.