We have a super exciting announcement to share today.

BINERY has reached Gold Partner status with Xero! This follows our status as a Xero Silver Partner that was achieved in record time, and just as importantly, winning the Hong Kong Emerging Partner of the Year award at the Xero Awards Asia FY22 in December 2021.

From our early days, BINERY made a strategic move to offer a cloud-based accounting solution, and chose to partner with Xero to deliver on our objectives. We recognized the unique flexibility and advantages offered by Xero’s real-time integrated software that is aligned to the unique needs of local enterprises and start-ups to run things smoothly. 

The Xero Gold Partner status is therefore a glowing endorsement of how much we have achieved in a short period of time.

“Xero is a beautiful fit with BINERY’s values and complements our mission to face head-on the bookkeeping challenges faced by our customers by being digital-first, providing a wealth of local knowledge, and amplifying our global reach,” says Haywood Shum, BINERY CEO and co-founder. 

“Achieving Gold Partner status with Xero is a significant milestone for BINERY and we couldn’t be prouder of ourselves.” 

“It reflects our position as a trusted business partner and we never stop scanning the horizon to pursue new opportunities to take our customers and partners further than ever before.” 

According to Sarah Foo, Emerging Markets Xero Asia Territory Manager, “We are delighted to have BINERY become our latest Xero Gold Partner in Hong Kong! It’s great to see Haywood and the BINERY team helping SMEs with tools like Xero and connected apps to run their businesses better. We look forward to supporting their growth!”

Who is Xero and what does it mean to be a Xero Gold Partner?

Xero is a cloud-based accounting software that is simply smart, easy to use, and enables businesses all over the world to work faster. There is no installation needed and next-to-zero hassle to set up. Working in the cloud gives you a more enhanced view of your business finances, and the opportunity to improve collaboration within the team as well. 

The Xero Partner program was created to recognize accountants, bookkeepers, and advisors like BINERY who scale within Xero’s network by helping small and medium-sized businesses utilise Xero as an accounting software platform to drive further growth. Xero Gold partner status is an achievement that reflects our level of experience with our clients who use Xero.  

Next stop, Platinum!

A massive THANK YOU to all our clients and Xero for their unwavering support over the last two years – we literally couldn’t have done it without you! 

If you’d like to know more about BINERY and how we can help you unlock your business potential, then please drop us a line at [email protected]. We are always happy to make new friends!